Ducati Showcases Design Excellence at 2024 Milan Design Week
Bologna, Italy – Ducati, the renowned motorcycle manufacturer, has confirmed its participation in the 2024 Milan Design Week from April 16 to 21. This event is a pivotal occasion for the global design community, with Ducati set to highlight its innovative approach to motorcycle aesthetics and functionality.
Under the theme “Forma – Feelings designed by Ducati in Borgo Panigale,” Ducati will present an exhibition at the Leonardo da Vinci National Science and Technology Museum in Milan. The showcase will offer a comprehensive view of Ducati’s design philosophy, emphasizing how aesthetic elegance and technical precision harmoniously blend to create the brand’s iconic motorcycles.
The exhibition will delve into Ducati’s design principles, emphasizing the relentless pursuit of a perfect synergy between form and function. Visitors will get an insightful look into the intricate process of crafting Ducati motorcycles, demonstrating the brand’s allegiance to beauty and performance.
Located at Via Olona, six bis in Milan, the exhibition will be open to design fans and the public. The doors will open from 10:00 to 20:00 on Tuesday, Wednesday, and Thursday (16th to 18th April) and from 10:00 to 21:00 on Friday, Saturday, and Sunday (19th to 21st April), providing ample opportunity for attendees to dive into Ducati’s world.
As a critical fixture in the global design calendar, Milan Design Week is an ideal platform for Ducati to exhibit its design-led approach. The brand’s participation highlights its prominence in melding style with practicality, aligning with the event’s ethos of celebrating innovative design.
In essence, Ducati’s involvement in the 2024 Milan Design Week showcases its dedication to design and engineering prowess. The “Forma—Feelings Designed by Ducati in Borgo Panigale” exhibition is expected to be a focal point of the event, offering a unique perspective on the design narrative of one of the most illustrious names in the motorcycle industry.
Photos/Videos: DUCATI Media – Words: Tomas Ferrero
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